Myprotein x Jimmy’s Iced Coffee
Myprotein x Jimmy’s Iced Coffee: From One-Way Licensing to a Two-Way Collaboration
The partnership between Myprotein and Jimmy’s Iced Coffee has quickly grown into one of the most exciting examples of cross-industry licensing in recent years. What began as Jimmy’s licensing Myprotein’s IP to create protein-fortified iced coffee cans has now evolved into Myprotein licensing Jimmy’s IP, introducing coffee-flavoured whey protein powder with huge success.
This journey highlights how both brands are leveraging each other’s strengths: Jimmy’s expertise in crafting authentic iced coffee experiences, and Myprotein’s dominance in sports nutrition.
How It All Started: Protein-Powered Iced Coffee
Back in 2023, Jimmy’s Iced Coffee partnered with Myprotein to launch a protein-enriched iced coffee drink, sold through retailers, Jimmy’s and Myprotein’s online store.
Key Features of the Product:
- Protein content: 14g per 250ml can, or 21g in the larger aluminium bottle.
- Nutritional profile: 14g carbs (all sugar), 2.5g fat, 135 calories per can.
- Coffee quality: Made with single-origin, Rainforest Alliance Certified arabica beans.
- Flavours: Original and Caramel.
The cans offered consumers a ready-to-drink hybrid: the taste of Jimmy’s iced coffee with the functional benefit of added protein. It became an instant success, blending convenience, indulgence, and fitness nutrition.
A New Challenger to Starbucks Protein Coffee
The success of Myprotein x Jimmy’s Iced Coffee also signals a direct challenge to Starbucks’ protein coffee RTD range. By combining Myprotein’s expertise in nutrition with Jimmy’s reputation for authentic iced coffee, this collaboration sets itself apart as a credible rival to global coffee giants, proving that functional drinks can be both delicious and performance-driven.
The Evolution: Jimmy’s Coffee Meets Myprotein Whey
Building on this momentum, Myprotein flipped the script in 2025 by licensing Jimmy’s IP to launch an Impact Whey Protein powder in Jimmy’s Original flavour. This time, Myprotein brought the coffeehouse experience into its best-selling supplement line.
Key Features of the Protein Powder:
- Protein per serving: 20g high-quality whey protein.
- Carbohydrates: Near zero.
- Coffee profile: Blended with single-origin Arabica coffee for authentic Jimmy’s taste.
- Exclusivity: Launched first on TikTok Shop.
- Reception within 15 days:
- #1 Bestseller within the first week.
- #3 Bestseller overall in its first 30 days.
- 4.9-star community rating.
- Over 1,500 units sold.
This marked a turning point: what started as a one-way licensing deal had grown into a two-way collaboration, with both brands now sharing their IP to build crossover products in each other’s core categories.
Why This Partnership Works
- Brand Synergy: Jimmy’s stands for taste, lifestyle, and café culture; Myprotein stands for performance and nutrition. Together, they deliver products that balance indulgence with function.
- Channel Innovation: Launching via TikTok Shop tapped into a younger, trend-driven audience, maximising hype and instant sales.
- Consumer Demand: The iced coffee cans proved there’s an appetite for hybrid products, while the whey launch confirmed fans wanted more – and were ready to buy fast.
What’s Next?
With this two-way licensing partnership proving successful, it’s likely Myprotein and Jimmy’s will continue to expand their co-branded product line. Potentially exploring new flavours, formats, or even functional RTD beverages that go beyond coffee.
What started as a simple licensing experiment has now become a mutually beneficial collaboration, redefining how food and nutrition brands can share equity and grow together.