Red Bull x Tetris®: A Groundbreaking Collaboration That Reimagines the Future of Gaming

Red Bull x Tetris® marks an unprecedented collaboration between Red Bull and The Tetris Company, the exclusive license holder for the beloved puzzle game. Together, they are introducing a special event series, limited-edition products, and a global tournament unlike anything seen before – culminating in a breathtaking World Final in Dubai where drones will bring a live, playable Tetris game to the skies.

Partnership Overview

The Tetris Company, with over 40 years of history and more than 520 million copies sold worldwide, continues to innovate through this bold partnership with Red Bull. This collaboration enables the creation of special Tetris-themed events, merchandise, and limited-edition Red Bull cans featuring Tetris designs. Some cans will even include a QR code that allows fans to play the Red Bull Tetris game, bridging physical products with digital experiences.

A New Era of Tetris®

The Red Bull Tetris® Tournament reinvents the classic game with fresh, adrenaline-pumping mechanics: time-limited rounds, gravity shifts, speed boosts, unique power-ups, and the coveted Golden Tetrimino. These twists add unpredictability and strategic depth, offering players a challenge that pushes adaptability and skill to the limit.

This is not just Tetris – it’s Tetris reimagined.

From Phone to Drone: The Tournament Journey

The competition officially kicked off on June 6, 2025, with global qualifiers now open for anyone 18+ at www.redbulltetris.com. Players begin the journey on mobile devices, advancing to National Finals where gameplay shifts to 1v1 PC battles. National Champions will then represent their countries at the World Final in Dubai, competing on the grandest stage yet.

The Dubai World Final: Gaming History in the Sky

From December 11–13, 2025, Dubai will host the Red Bull Tetris® World Final inside the stunning Dubai Frame. This ultimate showdown will feature over 2,000 synchronized drones, transforming the night sky into the world’s first official live playable Tetris game. The final two players will compete in real time, creating an unmissable spectacle.

The event goes beyond gaming, with live music performances, celebrity appearances, and immersive entertainment, ensuring it will be remembered as a cultural milestone.

Limited-Edition Red Bull Tetris Cans

As part of the collaboration, special Red Bull cans featuring Tetris-themed designs are being released worldwide. These cans not only celebrate the partnership but also connect fans directly to the Red Bull Tetris experience through interactive QR codes.

Relationship Between the Brands

• Red Bull’s Role: With its long-standing connection to extreme sports and esports, Red Bull leverages this partnership to expand deeper into the gaming community. Through Red Bull Tetris, the brand delivers innovative, engaging content and unforgettable live experiences.
• The Tetris Company’s Role: By partnering with Red Bull, The Tetris Company ensures that Tetris remains at the cutting edge of gaming culture, exploring new gameplay mechanics, immersive events, and global tournaments that resonate with today’s audiences.

Why This Collaboration Is Brilliant

The Red Bull x Tetris® partnership blends legacy with innovation:

• Tetris’s timeless gameplay evolves with Red Bull’s signature energy and creativity.
• The multi-platform tournament structure (mobile → PC → drone-powered finale) mirrors the adaptability at the heart of Tetris.
• The drone-powered sky finale is a world-first, fusing gaming, technology, and performance art into one jaw-dropping spectacle.

As Maya Rogers, President and CEO of The Tetris Company, puts it: “Red Bull Tetris is the next chapter, bringing a bold, unexpected twist to the tournament scene and offering fans a spectacular new way to engage with the brand.”

Join the Action

Think you’ve got what it takes to be crowned the ultimate Red Bull Tetris® Champion? Registration is open now at www.redbulltetris.com. Start your journey today and be part of gaming history.